Do we really need to talk about this? According to a NFL Draft pizza deal that landed in my inbox – yes. The subject said “32 cent pizza.” The trick was immediately obvious so I clicked…the part that was buried in small print was “with purchase of .” The real deal was...
We’re proud Clevelanders! We know that the city has a lot to offer with great people, awesome weather (sure, there’s a lot of snow, but you get all four seasons), and style. It’s also a great time to be an entrepreneur in Cleveland. An article...
Let’s say your phone rings. It’s a number you don’t recognize…do you answer or ignore? Let’s say you answer and it’s a guy trying to sell you something. After the third time in a few days, you realize this guy is using different numbers to...
You can of course crunch some numbers to answer this question, but it would only add up to the monetary value. The numbers wouldn’t capture the sense of freedom, adventure, satisfaction, pride in expertise, etc. that your business symbolizes for you. What’s your business...
It’s easy to get fed up with marketing. You try to play by the rules and engage your community, but then you see someone with 18 gazillion followers and a thriving business being unruly, slapping up hundreds of links per minute and no substance. You won’t even...
The other day I bumped into an aquaintance — M. Over the last year, we were busy. We’d say we would do lunch, but never did. No big deal, right? Well, when we bumped into each other, I casually mentioned having just had lunch with a mutual aquaintance — Q. M’s response: ...
